Social Media is here to stay as more companies join the band wagon every day, many companies believe the first step in Social Media is to create their company presence with a Facebook Page, Twitter Handle, LinkedIn company page, Pinterest presence and finally a Google Plus+ presence and maybe a few more to be safe ! Most companies do not have a social media strategy or a social media management agenda or team, most of the social media management is outsourced to ad agencies or social media specialists. Companies need to understand they are best equipped to respond and support their customer through social media; customer engagement is too valuable to be outsourced ? Business could use the services of social media strategists who can help them with their campaign and build a road map for their social media presence and so train their team to handle social media in real time. Companies who do not handle social media in real time are doomed and will stand ...
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