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IBM should ignore AWS !

Recent advertisements have shown IBM  comparing itself against AWS in the cloud. Here is the ZDNet article  http://www.zdnet.com/ibm-takes-aim-at-amazon-web-services-via-marketing-campaign-7000022805/ . It seems to be a let down for Big Blue who has forgotten its blue blood and is stooping to compare itself to a company which is about a decade old. If you missed my blog on the Big 5 it is worth a read again, since most of the analogies seems to have panned out, here is the link http://cloudbus.blogspot.in/2011/04/big-5-in-cloud-computing.html?q=the+big+five Photo Credit : Sudesh IBM seems to have forgotten that the Elephant can Dance and only  needs to learn new steps in the world of SMAC and Internet of Things.IBM should not discount its loyal customer base who are there to cheer and support IBM through thick and thin; some customers could also teach IBM to dance to their tunes. IBM has all the arsenal required, but is reluctant to open its chest and take off...