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Showing posts with the label Social Media

Adieu Email Welcome Social Media

Recently I had to send a document to my friend and realized I did not have his email easily available, I realized that most conversations with my friend was on Facebook. My dependence on email had diminished, I am connected with more people be they family, classmates, work mates, acquaintances and others by social media. Social Media be it Facebook, WhatsApp, LinkedIn, YouTube, Google Hangouts, Twitter has become central to our lives.  Over the years I have  lost my ability to write personal letters and had switched to a different style suited for emails; today my style of messaging on social media is again different. Messaging by Pictures at Nazca - Peru ! Social Media messaging is driven by Pictures and then text, a family get together shows it all in the pictures or video posted on social media.  The pictures speak for themselves and the tags are  footnotes to identify people or the location. The world has shrunk with social media, we no longer need email...

Be Prepared for your Social Media Presence !

Social Media is here to stay as more companies join the band wagon every day, many companies believe the first step in Social Media is to create their company presence with a  Facebook Page, Twitter Handle, LinkedIn company page, Pinterest presence and finally a Google Plus+ presence and maybe a few more to be safe ! Most companies do not have a social media strategy or a social media management agenda or team, most of the social media management is outsourced to ad agencies or social media specialists. Companies need to understand  they are best equipped to respond and support their customer through social media; customer engagement is too valuable to be outsourced ? Business could use the services of social media strategists who can help them with their campaign and build a road map for their social media presence and  so train their team to handle social media in real time. Companies who do not handle social media in real time are doomed and will stand ...

SMAC and the Transformation of Customer Service & Dialogue

"SMAC" is the a acronym for Social, mobile, analytics & cloud the four pillars of the fifth wave of technology as defined by  Cognizant Technology the  Teaneck, New Jersey headquartered ITES company (NASDAQ Symbol : CTSH). SMAC will change the customer dialogue by leveraging on the collective strength of the Social Media Network, Mobile devices, Analytics driven by Big Data solutions and Cloud Computing as the underlying backbone of affordable and reliable engine for computation.  Let us look at each of these components and their impact on our lives today: 1. Social Media - The Social Media has seen breakneck growth and significant valuation with the winners, we have the four undisputed leaders in this segment Facebook, Twitter, Pinterest  & LinkedIn with competition from Yahoo, Google and Microsoft and another hundred more social media sites of different hues and aspirations.   2. Mobility - The way we handle and process information an...

Emergence of National Clouds and National Intranets

With a porous digital world many nations will build National clouds and National intranets to protect their citizens, government and country from intrusion. A national cloud will go against the very tenets of the internet as a growth engine for collaboration and dissemination of information in a free world. Countries will erect fences to keep out the freedom offered by the cloud, internet and social media.  As national clouds and intranets get build countries will shut access to the internet and will also encourage us of social media and other collaboration tools within the country. This will impact the globalization of digital data and also the sharing of information and use of the social media and the internet for dissent and discussion. We are charting into dangerous waters as a few countries have already demonstrated the ability to contain the internet access and also have deployed national clouds. All this does not augur well for the growth of computing and the futu...

Will Social Media kill the Rating Agencies

Rating agencies definition in Wikipedia A  credit rating agency  ( CRA ) is a company that assigns  credit ratings  for  issuers  of certain types of  debt  obligations as well as the debt instruments themselves. In some cases, the  services  of the underlying debt are also given ratings.Source :  http://en.wikipedia.org/wiki/Credit_rating_agency With the advent of social media and a digitally connected world at almost real time credit rating agencies are under pressure to change they work . Will there come a time when rating agencies will have  a twitter feed on companies as events impact the instruments that they rate, With the convergence of Big Data and the Financial World this seems to be the reality.  But it appears that these real time rating of financial instruments will emanate from new innovative and agile startups and not from the old established rating agencies. The rating agencies have not been...

The Papal Office and Social Media

His Holiness the  Pope issued his first tweet: "HABEMUS PAPAM FRANCISCUM," which translates to: "We have Pope Francis.". This was immediately retweeted by the followers all over the world into multiple languages with the same meaning, more then 25,000 retweets in 10 minutes. The twitter handle "pontifex" not only means pope in Latin, but traces its roots back to Roman times and also means bridge builder. His holiness has to reach 1.2 billion Catholics across the world and most of them do not speak or understand Latin.  Source:  http://www.nbcnews.com/technology/technolog/new-popes-first-tweet-habemus-papam-franciscum-1C885235 The Vatican needs to tap the social media vehicle for getting His Holiness message across to Catholics across the world. As the believers look for answers and solutions from the Vatican City as the religion stands on its crossroads and needs a new impetus and direction. It is a momentous occasion a first Latin American Po...

Cloud and Religion

All Religions of the world including the atheist need a forum to propagate their beliefs and get more converts or followers as you may want to call the new initiates. Twitter is almost organized like a religious body with followers and following, so now you have the Vatican and the Dalai Lama twitting. A great way got for their follower to  keep connected and also to attract new followers. Cloud Adoption is the path for any new religion. One of the significant costs of any religious order is the economics of propagation and sustenance, we know large sums of money have been spent by various religions in sustaining and propagating their beliefs. Religions that did not propagate or convert are slowly dying, Zoroastrian religion more popularly known as Parsis is an example of a dying religion. http://en.wikipedia.org/wiki/Parsis The cloud which support the social networks is one of the most economical mediums to start a religion and induct new followers, one could...