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The CIO role in supporting top line growth

The urgency of the CIO to ride the juggernaut called inclusive technology is a challenge. Today the young executive is more tech savvy then most people in the IT department who have become tired and jaded in just keeping the lights on.
Innovation and Excellence from the IT department needs a CIO who can juggle being a strategist, innovator and also hit the sweet spot in emerging technology swings.
The CIO needs to deploy  technology as a catalyst to stitch the organization together in delivering the same goal and vision as articulated by the Board .

CIO has Miles to Go and Promise to Keep in an Uncharted Terrain!

In the world of SMAC the CIO has to become an aggregator and has to change his teams pace in adopting technology which is driven by his company's employees and customers rather than by the IT Team.
Gone are the days when the CIO had a chance to choose build deploy and support technology, today the CIO  has to deliver in real time in a hyper competitive environment and show direct correlation to market share and top line growth of the company.
Let me share a SMAC story, this is the story of start up  company named Vondasoft ( www.vondasoft.com) who have a SMAC solution on the cloud, they trawl the digital world 24x7 and aggregate data about your company, product or whatever you wish to know.
They come up with real time analysis or time series analysis on what your customers are thinking or doing or posting about your product, they give you a customer insight which will help you micro manage your relationship with every customer you own in the digital world.
Money is scarce and the old capex model is history, we live in an opex world with tighter accounting and a business which has shorter time to markets and a very impatient end user of technology. If the IT team does not deliver, the business will use underground technology, they are many in the market which can be used with a simple credit card.
The CIO's role in  supporting the top line growth is under threat unless the CIO is willing to  adapt  to today's ever changing technology landscape and use technology for business agility, value addition and simplifying the way we do business.






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