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Showing posts from November, 2012

Cloud Conferences and Cloud Conversion

It is the season of Cloud conferences spewing sermons on cloud technology in India and rest of the world.
Cloud Computing will complete a decade soon and we still market cloud services like traditional technology.
Cloud is an utility and we need to learn to deal with selling and marketing cloud computing as an utility.
Do electricity and water companies have conferences to market their services, cloud computing business need a fresh sales and marketing team to retain and acquire new customers.

Cloud adoption is there to stay and the next step is bringing in more followers into the cloud computing fold. We need to change from evangelistic mode to Missionary mode and take a leaf in marketing from the church or similar religious organizations and borrow their strategies for conversion.
Does cloud computing needs a conversion strategy borrowed from Religion, I believe it does because the traditional IT leaders are critics of the cloud and still cling to their old ways.
So where do we begi…