Cloud Conferences and Cloud Conversion

It is the season of Cloud conferences spewing sermons on cloud technology in India and rest of the world.
Cloud Computing will complete a decade soon and we still market cloud services like traditional technology.
Cloud is an utility and we need to learn to deal with selling and marketing cloud computing as an utility.
Do electricity and water companies have conferences to market their services, cloud computing business need a fresh sales and marketing team to retain and acquire new customers.

Learn from Religion for Cloud Conversion

Cloud adoption is there to stay and the next step is bringing in more followers into the cloud computing fold. We need to change from evangelistic mode to Missionary mode and take a leaf in marketing from the church or similar religious organizations and borrow their strategies for conversion.
Does cloud computing needs a conversion strategy borrowed from Religion, I believe it does because the traditional IT leaders are critics of the cloud and still cling to their old ways.
So where do we begin, just like converting the "king or ruler " was important for a missionary ; we too need to target the Chairman/CEO and Board of a company for cloud conversion. Talking to the CIO/CTO will get us nowhere in cloud adoption. Once the King is converted the subjects will follow.
So as you make your marketing plans for the next year spend more time taking the cloud into leadership and CXO conferences rather then Cloud preaching cloud technology to the non believers (CIO/CTO/IT Professionals)..
Conversion will begin in the corner office, and the target for your team for 2013 will be to increase the corporate user base of cloud computing by at least 100 times from your current customers.
Please add this to your annual planning exercise and may cloud computing continue to usher in prosperity economic benefit, agility and innovation to the cloud service provider and the organizations that benefit from the cloud.
Wishing you'll a cloudy 2013 in your planning for the next year!

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