Big Data Conundrum

The Big Data Conundrum continues, those who are innovative and know how to leverage it, benefit.
Big Data is not for everyone, just like market research is not used by all enterprises.
The first answer you will need is will Big Data be useful to my business and can I get the required investment ?
If your Business can benefit, then do you have clean data? the job of cleaning and collating Big Data is a challenging task and is not for the weak.
You will then need to build a team with complementing skills to work on big data, though the attitude needed will be the ability to sift through chaff for grain, with patience and a need to win.
Big Data cannot be driven by the CIO rather it should be driven by the leadership team who handle the business strategy, the CIO can help with the technology tools and solutions to make Big Data Reality.

Big Data similar to a Bougainvillea Bush, Beautiful but one needs to manage the thorns!

So who should lead Big Data, the ideal person is the person who leads the Market Research and Strategy in an enterprise who can use big data fruitfully.
In a healthcare environment it will be the Core Medical Research team who would lead the Big Data initiative.
In a Government environment it could be the Department of Economics & Statistics who could lead the team to take on Big Data.
The CIO/CTO and Big Data are like Chalk and Cheese, but having stated this the CIO/CTO needs be part of the Big Data team but may not be the right leader to for the Big Data Charge.
So if you think Big Data will work for your organization you know whom you need to address and educate.

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